At Tooth & Tonic (“we,” “our,” or “us”), we value your privacy and are committed to protecting the personal information you share with us. This Privacy Policy outlines how we collect, use, store, and safeguard your data when you visit our website (https://toothandtonic.com/), interact with our digital advertisements, submit inquiries, or schedule appointments.
This policy is designed to comply with applicable data protection regulations, including the Information Technology Act, 2000, the Digital Personal Data Protection (DPDP) Act, and the advertising and disclosure requirements mandated by Google Ads and third-party advertising networks.
1. Information We Collect
We collect information directly from you when you interact with our website or digital campaigns, as well as automatically through tracking technologies:
A. Information You Voluntarily Provide
When you fill out a lead form, request a callback, book an appointment, or contact us via telephone or WhatsApp, we may collect:
Contact Details: Full name, phone number, email address, and residential locality.
Appointment Information: Preferred dates, times, and dental services of interest (e.g., Dental Implants, Clear Aligners, Braces, Preventive Care).
Communication Records: Any notes, questions, or specific requirements you provide in inquiry text fields or during phone consultations.
B. Information Collected Automatically (Cookies & Tracking)
When you browse our website, we automatically collect non-personally identifiable technical information via cookies, web beacons, and embedded scripts:
Device & Browser Details: IP address, device type, operating system, browser version, and screen resolution.
Usage & Interaction Data: Pages visited, duration of visit, click interactions, referring URLs, and search terms that brought you to our site.
2. How We Use Your Information
We use the collected information solely for legitimate healthcare service and communication purposes:
To schedule, confirm, and manage your clinical consultations and appointments.
To respond promptly to your queries submitted via contact forms, phone calls, or WhatsApp.
To provide administrative updates, appointment reminders, and clinical follow-ups.
To analyze website traffic, diagnose technical server issues, and optimize user experience.
To measure the effectiveness of our advertising campaigns, ensuring relevant information reaches prospective patients seeking dental care in Greater Kailash 1 and South Delhi.
We do not sell, rent, lease, or trade your personal information or phone numbers to third parties for commercial marketing purposes.
3. Google Ads, Analytics & Third-Party Tracking
To ensure our digital marketing campaigns remain relevant and measurable, we work with trusted advertising and analytics partners, primarily Google LLC:
A. Google Ads Conversion Tracking & Google Tag (gtag.js)
We utilize Google Ads conversion tracking tags to understand which ads and search queries lead users to book an appointment or submit an inquiry on our site. This helps us optimize our advertising budget and deliver accurate service information. These tags use cookies to measure ad performance without collecting direct patient clinical records.
B. Google Analytics 4 (GA4)
We use Google Analytics to analyze how visitors engage with our web pages. GA4 collects anonymized data regarding user behavior, sessions, and traffic sources to help us improve website speed, layout, and service information.
C. Remarketing & Interest-Based Advertising
We may periodically run non-sensitive contextual or remarketing campaigns across Google’s Display Network or Search Network to show relevant information to individuals who have previously visited our site.
In accordance with Google’s Healthcare & Personalized Advertising Policies, we strictly prohibit the use of sensitive personal health conditions, clinical diagnoses, or prescription histories to create remarketing lists or target individuals.
Advertising targets are strictly restricted to general service awareness and geographic relevance (e.g., South Delhi / Greater Kailash).
4. How to Control Cookies & Opt Out of Advertising
You have complete control over how cookies and advertising tags track your activity:
Browser Cookie Settings: You can configure your browser (Chrome, Safari, Firefox, Edge) to block or alert you when cookies are placed on your device. Note that disabling essential cookies may impact certain interactive features on our site.
Google Ad Settings: You can opt out of personalized ads served by Google by visiting the Google Ad Settings portal.
Network Advertising Opt-Out: You can opt out of interest-based advertising from participating ad networks via the Network Advertising Initiative (NAI) or the Digital Advertising Alliance (DAA).
Google Analytics Opt-Out: You can install the official Google Analytics Opt-out Browser Add-on to prevent data collection by Google Analytics across all websites.
5. Data Protection, Sharing & Disclosure
We implement appropriate technical, administrative, and physical security measures to safeguard your personal data against unauthorized access, alteration, or disclosure:
Service Providers: We only share information with trusted third-party technical vendors (e.g., website hosting, secure CRM platforms, SMS/WhatsApp messaging gateways) strictly necessary to run our clinic operations and communicate with you. All vendors are bound by strict data confidentiality agreements.
Legal Requirements: We will disclose personal information only if required by law, subpoena, court order, or official governmental directive to comply with legal compliance duties.
6. Your Rights Regarding Your Data
Under applicable Indian data protection laws, you retain the following rights regarding your personal information:
Right to Access: You may request details on the personal data we hold about you.
Right to Correction: You may request corrections to any inaccurate, outdated, or incomplete contact details.
Right to Erasure / Opt-Out: You can request the removal of your contact information from our active communication registries at any time. Simply reply “STOP” or contact our front desk to withdraw promotional messaging consent.
7. External Website Links
Our website may contain links to external third-party platforms (such as Google Maps, Instagram, or WhatsApp). We do not control and are not responsible for the privacy practices, content, or cookie policies of external third-party websites. We encourage you to review their respective privacy policies upon navigating away from our domain.
8. Policy Updates
We reserve the right to revise or update this Privacy Policy periodically to reflect changes in our clinical services, digital advertising technologies, or applicable legal requirements. The updated date at the top of this page will reflect the most recent version. Continued use of our website following any updates constitutes acceptance of the revised terms.
9. Contact Us & Grievance Redressal
If you have any questions, concerns, or requests regarding this Privacy Policy, your personal data, or our digital advertising practices, please contact us directly:
Practice Name: Tooth & Tonic
Physical Address: R 98, Lower Ground Floor (LGF), Block R, Greater Kailash-1, New Delhi, Delhi 110048
Direct Telephone: 098216 54499
Official Website: https://toothandtonic.com/
Operating Hours: Monday – Saturday, 10:00 AM – 7:00 PM